17 Favourite Affiliate Marketing Tools

 

Our favourite affiliate marketing tools:

1. Flippa

Flippa is essential for anyone looking to leapfrog the process of building a successful affiliate site from scratch. This site serves as a bidding marketplace for individuals to buy and sell websites (think eBay for websites). Flippa allows affiliate marketers to buy sites that have a strong backlink profile to kickstart SEO growth.

One thing to note: we recommend running a full backlink audit before purchasing a domain to ensure that the domain isn’t being inflated by black-hat SEO practices like PBNs. We’ve seen far too many affiliate marketers buy a site with a strong backlink profile, only to be penalized by a Penguin algorithm update due to the black hat link building practices of the previous site owner.

2. ShareASale

Affiliate marketing starts with building partnerships with sites in need of sales. We’ve tested out a handful of affiliate networks including CJ Affiliate and Impact. However, ShareASale is our go-to resource for affiliate partnerships.

ShareASale connects publishers to advertisers who are looking for help driving sales. Publishers can get paid per phone call, lead, or website visitor that they drive for the advertiser.

While affiliate marketers will likely see a much higher commission per sale by working directly with advertisers, ShareASale is a great starting point.

3. SEMRush

SEMRush is our go-to tool for keyword research, fixing SEO errors, and competitor analysis. Fair warning: I’ve been using this tool daily since 2012, so I’m a bit biased here.

This tool is a must-have for marketers who are looking to understand what content is driving the highest ROI for competitors, as well as analyzing on-page SEO issues.

Some of the primary things that we use SEMRush for:

• Finding top performing competitor content that we should be writing about
• Monitoring our keyword rankings on a weekly basis
• Running SEO audits to watch for website issues that could hurt our search rankings
• Monitoring press mentions 

4. Ahrefs

Ahrefs serves many of the same functions as SEMRush (keyword research, on-page audits, competitive content analysis, etc). However, Ahrefs places much more emphasis on backlinks than on-page SEO.

Ahrefs provides marketers with in-depth insights about new and lost backlinks, sites that are linking to broken pages on your website, and competitor backlink growth.

Some of the primary things that we use Ahrefs for are:

• Reviewing new and lost backlinks to our site
• Reviewing competitor link profiles to find new link building opportunities
• Finding sites that are linking to broken pages on our site (and then 301’ing those pages to another relevant page)
• Finding top-performing competitor content to identify new content ideas for your site

Ahrefs and SEMRush are two of our team’s favorite SEO tools. However, investing in both services isn’t realistic for most business owners.

We recommend Ahrefs for those who are competing with much larger sites. We recommend SEMRush for those who are already the industry leader, or very close to it (more about this in our SEO FAQs). To add to this, both offer a free trial of their service for those that want to compare the two.

P.S. Read how we use these two tools in our keyword research. 

5. Yoast SEO

This is the first SEO plugin that we add to any site that we work on. Yoast SEO provides advanced SEO functionality to every page, including:

• Title tag & meta description customization
• Canonical link customization
• Sitemap creation and customization
• Meta robots customization

This is a free tool. But the paid version offers 24/7 support, as well as an advanced redirect manager. This redirect manager allows you to redirect broken pages or 410 pages that you want to be removed from search results.

Looking for help managing content marketing and SEO? Learn about our content marketing services to see how we would help you to scale.

6. Grammarly

Grammarly is a must-have for those who are regularly publishing content on their affiliate site. In short, Grammarly is your average spell-checker on steroids.

Not only does Grammarly point out spelling errors. It also identifies grammatical errors such as incorrect word and comma usage.

Our team uses the free version of this tool. However, the paid version offers much more comprehensive content review features.

P.S. We recommend downloading the desktop app as well as the browser extension.

7. Duplichecker

For those working with a content team to help produce content, we recommend running each article through a plagiarism checker like Duplichecker.

Yeah, I know, it sucks to feel the need to do this, especially as you start to trust your content team more and more. However, even an accidental case of plagiarism could result in serious legal issues.

We run every article that our team produces through this tool.

8. Hemingway

Hemingway is another remarkable content review tool. Based off of the writing of Ernest Hemingway, the Hemingway app helps you to simplify your writing.

Simplify your writing, you say?

Yep, because nobody cares about the fact that you know what “nudiustertian” means (and they have zero interest in going to the dictionary to look it up).

Your readers want insights. Not the fluff that you toss in to make you sound smarter.

Hemingway helps you to simplify complex sentences. It also points out adverbs and complex words that you can replace with simpler ones.

9. Sumo

Driving visitors to your site is good. Turning them into customers is better.

Most website visitors won’t be ready to pull out their credit card the first time that they reach your site.

So how do you get money from these visitors? You sell to them when they’re ready to buy.

The most successful affiliate marketers understand that the best way to scale is to build their email list. This allows them to drive repeat visitors back to their site to buy products over time.

Sumo offers an easy way to install email capture forms on your site (and they even offer a free version of their service).

10. Google AdSense

Earning money per referral is great, but why stop there? Google AdSense offers a second revenue stream as you continue to scale.

For those of you who aren’t familiar with AdSense, here’s how it works:

AdSense allows you to set up ad blocks throughout your site that other sites can pay to use. You can select payment per ad on your site in a handful of different manners:

1. CPM (cost per thousand impressions) – get paid a flat fee per thousand website pageviews to a given ad. Rates can range from $1-$3, and go much higher for niche categories.
2. CPC (cost per click) – get paid for every ad click on your site. Rates will vary from one industry to the next. However, $1/click and a 1% click-through rate (CTR) is a safe benchmark to work with to estimate expected earnings.

11. AdThrive

Getting money from AdSense is cool and all, but it’s tough to build a successful online business when you’re only making a few dollars in ads per 1,000 website visitors.

AdThrive works with your team to optimize your ads for improved performance. How do they do it? They take a deep look at your analytics to understand the advertisers who will see the best performance on your site. As a result, you can expect far higher CTRs on your ads, which will help you to generate more revenue.

12. WPEngine

For those lacking a strong IT/dev background, WPEngine is a premium hosting option that provides plenty of extra benefits.

Pricing is more expensive than other popular hosting providers like GoDaddy and HostGator. However, WPEngine provides the following features in addition to hosting:

• Regularly scheduled website backups (so you can revert to an older version of your site if something goes wrong)
• A free SSL certificate for each site that you set up on their hosting plan
• Browser caching for improved site speed
• Advanced website security protection

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Looking for a more affordable solution? Here’s the piecemeal solution that you can use to replace WPEngine:

1. GoDaddy for website hosting
2. BackupBuddy for recurring site backups
3. W3 Total Cache for browser caching (NOTE: this plugin isn’t updated regularly, so make sure it’s compatible with your version of WordPress before installing)
4. SSLs.com for affordable (yet effective) SSL certificates
5. iThemes Security for advanced website security

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13. Last Modified Timestamp

One of our most effective methods to enhance search rankings are content revamps. Content revamps consist of updating old site content to drive enhanced rankings.

Unfortunately, one default WordPress feature can bog down the impact of content revamps: timestamps.

The above image comes from one piece of content that we revamped in early 2018. However, the published timestamp that appears in search results makes it seem like we wrote this 2018 guide in 2016.

As you may have guessed, this confused searchers.

Until we uncovered Last Modified Timestamp. This plugin changes the publish date to the last modified date in search results.

14. Shortcodes Ultimate

We’re firm believers that readability is the number one factor that separates a good blog from a great blog post.

Shortcodes Ultimate is our secret weapon for enhancing the readability of blog articles. This tool helps site owners add custom designs to their blog content to bring their articles to the next level.

You can see a full list of their design features here.

15. WP-PostRatings

A page’s CTR in search engine results pages plays a huge role in search rankings. One of our most effective methods for boosting CTR is to add a rating system to blog articles.

So how does this help click-through rate?

We incorporate that rating into our meta data. Now, that ordinary blog appears like this:

Now put yourself in the shoes of a searcher. Are you going to click on a standard listing when you could click this Bad Larry? I don’t think so.

Those with a strong technical background can do this through schema markup. For everyone else, WP-PostRatings makes adding the rating system far easier.

16. PB SEO Friendly Images

It’s no secret that adding alt text to each image is a pain in the ass. PB SEO Friendly Images takes this burden off of your plate by adding alt text to every image on your site.

Our go-to option is to set alt text for any images to populate based on the image file name (see below). However, this plugin offers a handful of other options as well.

17. TinyPNG

Bounce rates increase by 50% for every extra 2 seconds that your site takes to load. In other words, slow sites lose money.

Ok, that’s cool, but how do I go about improving my site speed?

Short answer: image compression.

Image compression is one of the most effective ways to improve site speed. Image compression removes excess pixels from images to reduce image file sizes. The best image compression tools do this without sacrificing image quality.

We’ve tested out a dozen image compression tools and TinyPNG is our favorite. You can also download the WordPress plugin here.

Three tactics to start Affiliate Marketing successfully

Three tactics to start Affiliate Marketing successfully

If you wish to have to be an affiliate marketer and make fortunes out of the Internet, chances are you'll practice the following three most simple and very best tactics to start out an efficient affiliate marketing online program.

1. Identify
The first is to identify a selected thing you are interested in or so that you won’t be bored and compelled to increase your affiliate website in a while.    

Affiliate marketing works effectively for the merchant and the affiliate. To the first, he gains opportunities to advertise his products to a larger market, which increases his chances to earn. The more affiliate websites or hard-working affiliates he gets, the more sales he can expect. By getting affiliates to market his products and services, he is saving himself time, effort and money in looking for possible markets and customers.

Next is to look for good paying merchants and merchandise or products and services comparable for your passion and create now a web site. In choosing the goods, you should also believe their conversion charge.

Affiliate advertising and marketing works effectively for the service provider and the associate. To first, he gains opportunities to advertise his products to a bigger market, which will increase his probabilities to earn. The more affiliate internet sites or hard-working associates he will get, the more gross sales he can expect.

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US election: Biden hits new battleground, Trump blitzes Midwest

Democratic White House challenger Joe Biden blasted President Donald Trump as a conman during a campaign foray into traditionally Republican territory. In Georgia, Mr Biden said that Mr Trump's handling of coronavirus amounted to a "capitulation". Mr Trump kept blitzing the swing states that he won in 2016, warning in Michigan that its "economic survival" was on the line if Mr Biden won. According to opinion polls, Mr Trump lags behind with a week to go. But the race is tighter in critical battleground states such as Arizona, Florida and North Carolina. More than 69 million people have already voted early by post or in person in a record-breaking surge driven mainly by the coronavirus pandemic. What did Trump say? On Tuesday, Mr Trump held rallies in Nebraska and two states he snatched from Democrats in 2016: Michigan and Wisconsin. In Lansing, Michigan's capital, he warned: "This election is a matter of economic survival for Michigan." And he told suburban women, a demographic that many opinion polls suggest he is struggling to win over: "Your husbands, they want to get back to work, right? We're getting your husbands back to work." Before leaving the White House, the president renewed his criticism of postal ballots - more than 46 million of which have been cast so far. The huge volume of mail-in votes, which could take days or weeks to tally, means a winner is not certain to be known on election night next week. "It would be very, very proper and very nice if a winner were declared on November 3, instead of counting ballots for two weeks, which is totally inappropriate," Mr Trump told reporters before heading to the Midwest.

In the critical election state of Pennsylvania, Mrs Trump cast doubt on Mr Biden's claims that he could do a better job as president. "Well, the American people can look at Joe Biden's 36 years in Congress and eight years in the vice-presidency and determine whether they think he'll finally be able to get something done for the American people." If Donald Trump loses the White House next week, it won't be for a lack of effort on the campaign trail down the stretch. On Tuesday, he kicked off a three-day, multi-state swing across the country with a stop in Lansing, Michigan. Despite a temperature hovering just above freezing as light rain mixed with ice pelted the airfield, a crowd of several thousand waited for hours to see the president. "I'm working my ass off," Mr Trump told the cheering throngs of people, who at one point responded with chants of "We love you". The president went on to speak for more than an hour, mixing in his normal stump-speech attacks on his opponent, Joe Biden, with some more focused riffs on immigration and trade in the car-industry-dominated state. He once again attacked the state's Democratic governor, Gretchen Whitmer, for aggressive attempts to mitigate the spread of Covid-19, to which the crowd responded with the now-familiar "lock her up" chant. Michigan was perhaps the biggest surprise of the 2016 election, as Mr Trump narrowly carried it over Hillary Clinton despite opinion polls before the election showing him behind by sometimes large margins. The polls aren't encouraging for the president this time around either, although after the rally the campaign gave printouts to the press suggesting that Republicans have a slight advantage in returned ballots in the state so far. Another Michigan surprise would go a long way toward unlocking a path for the president to re-election. What did Biden say? In a trip to Warm Springs, Georgia, on Tuesday, Mr Biden vowed to be "a president who doesn't divide us, but unites us" and someone who could "heal this nation". Georgia has not voted for a Democrat for president since 1992, but opinion polls suggest the Democrat is statistically tied with Mr Trump in the southern state. Even as he presented himself as a president for all Americans regardless of party, Mr Biden targeted his rival. "Time and again throughout our history, we have seen the charlatans, the conmen, the phony populists - who have sought to play to our fears, appeal to our worst appetites, and pick at the oldest scabs we have for their own political gain. "They appear when the nation has been hit the hardest and we're at our most vulnerable. Never to solve anything. Always to benefit themselves." Mr Biden kept hammering away at his opponent's handling of the coronavirus pandemic, which has killed more than 225,000 Americans. He said Mr Trump had "shrugged. He's swaggered. And he's surrendered." In a sign of the Biden campaign's confidence that it can expand the electoral map, he will travel later this week to Iowa, a state that Mr Trump won by 10 points four years ago. Mr Biden's running mate, Kamala Harris, will head to Arizona and Texas, where no Democrat has been elected to statewide office since 1994. No doubt mindful that 2016 Democratic White House nominee Hillary Clinton also tried to make in-roads in Republican states, only to lose critical Democratic strongholds, Mr Biden is also scheduled to visit Wisconsin, Michigan and Florida in the coming days.

Poll Watch from On Politics

Welcome to Poll Watch from On Politics. Every Friday, we’ll bring you the latest data and analysis to track the race for the 2020 Democratic presidential nomination.

Current state of the race

Arrows show recent changes in value or rank. See more detailed data here.

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Who’s up? Who’s down? Here’s the latest.

By Alexander Burns National Political Correspondent

There are less than three weeks to go in the Iowa caucus campaign, but we may already have seen its climactic moment: the debate-stage confrontation between Bernie Sanders and Elizabeth Warren over gender, sexism and personal honesty. The two progressives have been leading candidates for months, but neither has been able to sideline the other. As a result, our polling average continues to show Joe Biden with a relatively modest but stable lead among Democratic voters nationally.

It may be difficult for another campaign-trail moment to break through because of the impeachment trial that began on Thursday in Washington. The proceedings against President Trump started to overshadow the primary contest last fall, and the start of the actual trial will only intensify that dynamic. For several candidates — including Mr. Sanders, Ms. Warren and Amy Klobuchar — the trial will also disrupt campaign travel, since they will have to attend to their duties in the Senate.

But the race may not be quite as flat as our polling average suggests. If it appears that no candidates have moved in more than a month, that may be because we have had so little data to work with. There has been only one reliable national poll since the start of the year; it found Mr. Biden holding a six-point lead over Mr. Sanders, with Ms. Warren a few points behind him. Pete Buttigieg and Michael Bloomberg were in single digits.

The picture in the early states is somewhat more defined, and yet, perhaps even less conclusive. The top four candidates have been bunched up in Iowa and New Hampshire, while Mr. Biden has been leading in Nevada (by a modest margin) and South Carolina (by a convincing one.) Two different Iowa polls over the last week tipped different men as slight favorites, with a Des Moines Register/CNN survey favoring Mr. Sanders and a Monmouth University poll favoring Mr. Biden.

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The closeness of the early-state race is, in part, why the Sanders-Warren friction this week seems so important. In order for a progressive to win the nomination, one of the two will most likely have to establish a clear advantage over the other in Iowa and New Hampshire, and then rally liberals into a unified coalition in later states. The events of this week may have made both tasks harder.